Lesson 5: Visual Communication and the Multimedia

Lesson 5:  Visual Communication and the Multimedia

INTENDED LEARNING OUTCOMES

The learner…

·   evaluates multimodal texts critically to enhance receptive (listening, reading, viewing) skills.

·   adopts awareness of audience and context in presenting ideas.

·   differentiates visual literacy from multimodality.

·   designs and/or actualizes multimodal materials for a socio-civic oriented activity for a cause.

·   elucidates some common communication aids or presentation media.

·   applies appropriate strategies for effective communication in context.

·   conveys ideas through oral, audio visual, and or web-based presentations for different target audiences in local and global settings using appropriate registers.

OVERVIEW

                Nowadays communication and technology are inseparable. With our expansive exposure to mass media, we are visually oriented. It is a phenomenon that the 21^st century learners are certainly visual. Because of this influence, it may be considered that we need most of the time technology tools (multimedia) in presentations. Our audience is likely to expect us to use presentational aids to provide a visual component to our speech. To Verderber, Verderber and Sellnow (2010), presentational aids is any visual, audio, audio-visual, or multimodal materials used in a speech for the purpose of helping the audience understand some point of our speech. What do you think are the benefits to using presentational aids?

Activity 1:

1. Deliberate on the topic: Several benefits to using presentational aids.

2. What is the general impact of communication aids and strategies or presentation media using tools of technology every time you deliver your speech?